Refreshingly close
The campaign is fully focused on product displayed in print formats.
Refreshment coming from the unique source of Lüneburg
The freshness is the unique value of ViO’s range. Freshness can be in a sip of water, in the squeezed juice of a citrus or from the schorle ingredients. It all comes in a bottle filled with water directly from the special landscape of Lüneberg.
The visual translates this core value into the product splash. It was accurately build and calibrated on the production site through a tank full of water where the bottles and the ingredients were dropped into over separate shots.