Authentic, like your best self
The campaign has run over digital channels as for the brand’s website, banners and social content plus a print campaign going around Switzerland top restaurants.
Vals premium water coming from Swiss pure nature.
We wanted to bring the roots of the brand along with the product. Valser water is not only a premium element to match and appreciate fine dining, but also a refreshment that lets you rewire the focus with your inner self, as authentic are also Valser sources.
The whole campaign and brand was led into a visual identity characterised by green tones, premium details and contexts, with the iconic Zervreilahorn (the source double peak) illustration.