Epigenetic
The campaign was divided in three moments: Pre-Launch (awareness on socials), Launch (by standard channels as TVC and KV in different formats) and Want (mostly digital and by the brand’s website to get customers to the sale).
Eucerin new Epigenetic Serum needed a launch that could honor its innovation: Epicelline.
An outbreaking formula that acts from the genes, more specifically the aging-genes, so that they can slow down their development.
A breakthrough innovation that rejuvenates.The pre-launch was set on socials where we drove the viewers through the science behind this new discovery, hinting a coming-soon product.
The actual product launch was marked by the TVC and key visual release under different formats such as digital banners, social posting, pharmacies’ billboards, online video platforms. Once engaged, the viewers could get to the product on sites or land directly on the brand’s website that we accurately had built to inform and lead to purchase.
Here is were the launch started
click to website
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