This project consisted of two TVCs for the LATAM market, one for the male audience and the other for women. The goal was easy, sun protection for self confidence and safety.

Here, we brought slightly more context to the target despite the client had been used to keep always a product referred script. For the male audience we aimed for the sportive characters who spend time at the sun without double thinking it. As for women, we represented the daily routine which hides sun threats in any part of the day.

Both videos feature dynamic shots that mirror the fast-paced rhythm of the routine under the sun. The focus is not what we do but how we stay protected.