The campaign, despite product oriented, was targeted to support all those people that try to fight hyperpigmentation daily. Misinformation is at the hands of everyone around the web, so Eucerin and its Dual Serum want to bring an end to the question that storms skincare searches, universally: how to reduce dark spots?

The campaign has its core in the TVC and the key visual with then, digital and social adaptations. Here, my work, beyond the TVC production, consisted in the series’ concept and development of professional interviews aiming to spread information over hyperpigmentation and how Eucerin’s science and the Dual Serum come in support of that.